Description
Visual Business Storytelling – Print & Practice Workbook
Don’t just present an idea. Show it. Draw it. Tell the story.
Most business presentations are packed with information—but information alone doesn’t always create understanding or connection.
Visual Business Storytelling gives you a practical way to turn complex business ideas into simple visual stories using metaphors, characters and familiar situations.
This is not a book you simply read. It’s a book you draw and use.
Inside, you’ll find 45 visual business storyboards, each designed around a familiar metaphor that helps you explain an idea quickly and visually.
Think of a boat in a storm to explain risk assessment.
A mountain climb to explain an employee growth journey.
A lighthouse to explain brand positioning.
A river journey to explain a roadmap.
A rocket launch to explain accelerating growth.
A scale to explain return on investment.
And many more.
What’s inside?
45 practical visual storyboards covering business topics including:
- Product Pitch
- Risk Assessment
- Employee Growth
- Target Audience
- Competitive Positioning
- Brand Positioning
- Roadmaps
- Future Success
- Strategy to Results
- Customer Value
- Sustainable Growth
- Organizational Resilience
- Opportunity Identification
- Return on Investment
- Accelerating Growth
- Leadership
- Change Management
- Strategic Planning
- Team Collaboration
- Project Delivery
- Coaching & Mentoring
- Business Transformation
- Crisis Management
- Brand Storytelling
- And much more.
Every storyboard helps you:
UNDERSTAND
Learn the metaphor behind the visual.
TRACE
Practice the visual using the provided tracing/practice pages.
DRAW
Recreate the storyboard using simple lines and shapes.
ADAPT
Change the visual to suit your own business situation.
USE
Take the idea into your meetings, workshops, presentations and training sessions.
The book specifically encourages you to use the blank practice space, redraw the visuals and make them your own.
Use it for:
Meetings
Explain ideas clearly and get people aligned.
Presentations
Replace dense slides with simple visual stories.
Training
Make abstract concepts easier to understand and remember.
Facilitation
Create visual conversations around strategy, change, problems and opportunities.
Sales & Consulting
Make value propositions, customer problems and solutions easier to communicate.
The book also includes a Business Usecase Index, allowing you to find a relevant storyboard based on the situation you’re trying to communicate.
Who is this for?
Perfect for:
- Business trainers
- Corporate facilitators
- Coaches & consultants
- L&D professionals
- Managers & leaders
- Entrepreneurs
- Sales professionals
- Strategy professionals
- Project managers
- Change practitioners
- Public speakers
- Visual facilitators
- Anyone who wants to communicate business ideas more visually
You don’t need to be an artist.
These storyboards are built around simple visual metaphors, not artistic drawing.
The goal isn’t perfect illustration.
The goal is:
Simple drawing → Clear idea → Better conversation → Stronger memory
